This one is really embarrassing. BR's mama is so farm-proud. Her Facebook profile is filled with "I fertilized this" and "I found these eggs." My initial reaction was, what do you get out of it? Produce? Money? Prestige? Notoriety? The last two seem to be the primary motivators.
BR started a farm, but it soon became clear that he wouldn't be able to keep up with it on his own. Crops wilted. Gifts languished unopened. I reluctantly offered to check on it a couple times a day to help keep it moving forward. Big mistake. My name is steve, and I play FarmVille.
Our big thing is to delete everything from time to time and completely rebuild from scratch. The feeling of a virtual purge is very therapeutic.